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9 min read

Get paid after a show: guarantees, door splits, and merch cuts

The three ways venues pay you, how to get the terms in writing, and what to do when the count is short.

Most artists lose money on their first twenty shows and never understand why. The math was always there. They just never asked to see it before they loaded in.

The three structures every rapper encounters

Every show deal is some version of three things: a flat guarantee, a door percentage, or a merch split. Most shows are a combination. An opening slot on a local bill is usually no guarantee plus a door percentage split among the acts on the bill. A headlining slot at a 200-cap room where you actually move tickets is usually a guarantee against a percentage of the door, meaning you collect whichever number is higher.

Knowing which structure you agreed to before you load in is not optional. If you do not know, you are performing for free and calling it a gig.

The flat guarantee

A guarantee is a fixed dollar amount paid regardless of how many people show up. For new acts in local rooms, guarantees are often zero. A guarantee becomes real when you are drawing reliably: at 50-100 confirmed attendees, you can argue for $100-$300 at a 200-cap club. At 200 consistent draw, $500 and up is a fair starting point, depending on the market and the room.

One trap shows up constantly. Some promoters call a number a guarantee when it is actually a soft guarantee, or what parts of the live business call a soft ticket. A soft ticket means the guarantee only holds if you hit a minimum ticket count. If you sell fewer, the number drops or disappears entirely. Read the language. “Guarantee of $200, contingent on 30 tickets sold” is not a guarantee. It is a door deal wearing a costume.

The door deal

A door deal means you take a percentage of door revenue after expenses. The most common split is 70/30 or 80/20 in favor of the artist. The phrase “after expenses” is where the math collapses on new artists.

Expenses can be defined loosely or dishonestly. A sound tech at $100, a door person at $50, and venue rental at $150 quietly turn a $400 door into a $100 payout. Get the full list of deductibles in writing before the show. The question to ask: what gets subtracted before the split, and how much does each line item cost? If the promoter cannot answer that, treat the deal as a no-guarantee door split and price your time accordingly.

There is also a structural difference between a net deal and a gross deal. A gross deal gives you your percentage of total door receipts before any expenses come out. A net deal takes expenses off first, then splits. A gross deal is always better for the artist. Most rooms offer net. If you have leverage to negotiate, push for gross, or at minimum ask for a cap on deductible expenses.

A door count is your right. Before you leave, ask the door person how many paid admissions came in. At a $10 ticket with 80 paid, gross door is $800. At 70 percent gross, you are owed $560. At 70 percent net with $200 in expenses, you are owed $420. These are not the same number.

The merch split

Venues take a cut of merch in two ways: a flat table fee, or a percentage of gross sales. A 20-25 percent merch cut is standard at mid-sized clubs. Small bars often take nothing. Larger theaters sometimes take 25-30 percent, and some go as high as 35.

At 30 percent, the venue takes a shirt off every three and a half you sell. If you are moving shirts at $30 and selling 20 units, the difference between a 20 percent and a 30 percent cut is $60. At scale that matters. When a venue wants more than 25 percent, push back or decide whether the room is worth it to you.

Table the merch yourself when possible. Running sales through venue staff adds a layer where shortchanging happens without intent. Count your inventory before doors and after the show. Units moved times your sell price is your gross. Match that against what the venue reports. If the numbers do not match, that is the conversation to have before you leave the building.

Some venues insist on handling all money and reconciling at the end of the night. If you cannot avoid that arrangement, stay close to the merch table during your window. Pull your cash before close-out if the promoter allows it.

What goes in writing before load-in

You do not need a formal contract for every local show. You do need a text or email thread that establishes five things before you show up:

  1. Payment structure: guarantee, door percentage, or both. If both, which is the floor and which can increase.
  2. Door expenses: exactly what gets deducted before the split, with dollar amounts if possible.
  3. Merch split: percentage or flat fee, and who handles the cash.
  4. Payment timing: cash at end of night, or Venmo by a specific date.
  5. Set time and length: in writing, because a promoter who cuts your time and argues you owe less is a real thing.

An email confirmation is enforceable. A text thread is better than nothing. A handshake with a promoter you have never worked with is not an agreement. It is a donation.

The post-show settlement sheet

Before you move equipment out, ask for a settlement. This is a written accounting of the door and merch numbers. It does not have to be a formal document. A photo of a handwritten breakdown works. The point is that it exists and both parties can read it before anyone leaves.

Print this or save it in your phone notes before every show:

SHOW SETTLEMENT
Date: _______________
Venue: _______________
Act: _______________

DOOR
  Paid admissions: ___
  Gross door: $ ___
  Expenses (itemized below):
    Sound: $ ___
    Door staff: $ ___
    Venue rental: $ ___
    Other: $ ___
  Total expenses: $ ___
  Net door: $ ___
  Artist percentage: ___ %
  Artist door payment: $ ___

GUARANTEE
  Guarantee (if applicable): $ ___
  Final payment (higher of guarantee or door): $ ___

MERCH
  Gross merch sales: $ ___
  Venue cut: ___ %
  Artist merch payment: $ ___

TOTAL PAID TO ARTIST: $ ___
  Paid by: cash / Venmo / Zelle / check
  Paid at: _______________

Promoter name + signature: _______________
Artist or rep name: _______________

Take a photo of this before you leave the building. If the promoter will not sign it or will not provide a door count, note that. The refusal is information.

When the promoter pays short

Short payments happen two ways: honest miscalculation and deliberate undercount. Signs of a deliberate undercount are a promoter who will not show you a door count, an expenses list that materializes after the fact and is suspiciously large, or a merch number that does not match your inventory count.

Your leverage at the venue is highest before you leave. Get the settlement in writing, get the door count, and count your own merch while you are still there. Once you walk out, the conversation moves to text, email, and if needed, legal and social pressure.

For amounts under $500, small claims court is available in every state without a lawyer. Your settlement document and any text thread confirming the deal is your evidence. For amounts over $500, a one-hour consult with a music attorney is worth pricing out.

The longer-term deterrent is the scene itself. The East Coast live circuit is not large. A promoter who consistently pays short gets named. Document every show whether the payout was right or not. The habit protects you and it protects the artists who come after you.

If you are still figuring out how to get on local bills and run a set that earns you a second booking, the show performance guide covers set construction and sound engineer relationships. If you are running tracks off a phone or laptop, read the performing without a DJ guide on file prep before the promoter conversation ever happens.

Get the structure in writing, count the door yourself, pull your own merch cash, and walk the settlement before you hand back the wristband. That is the entire job.